Corporate Profile

DirecOne is a dynamic, full capability Omnichannel Contact Center exceptionally positioned to provide integrated customer management solutions to clients across the globe.

Our operations are supported by the four main pillars on which our business is built:

At DirecOne, our clients are our partners, every step of the way.

We believe that great partnerships start with great relationships, and great relationships can only be formed if there is clear and open communication. Our client relations model is therefore built around accessibility, openness and collaboration as essential ingredients to strong relationships and partnerships.

Our proximity to our North American clients and ease of travel between Trinidad and the USA and Canada facilitates in-person meetings and site visits, further enhancing our intimacy with our client partners.

Furthermore, we build on the experience resident in the Gillette Group, of partnering and trading with Fortune 500 companies in the areas of distribution and manufacturing. DirecOne remains in the unmatched position of accessing a wealth of experience, even from the very launch, in delivering outstanding service.

De-risking the outsourcing of customer facing functions

Our detailed understanding of our local cultural nuances, productivity trends and how these must be treated with, in the context of a world class Omnichannel Contact Center, allows us to maximize our people’s potential and deliver optimal products and services, at Tier 1 North American standards.

People – at the heart of all we do…

Successful experienced Omnichannel Contact Center, understand that their people – especially the front line staff – are their most valuable resource. From recruitment, to hiring, training and deploying agents, we adhere to industry best practices while customising our People Management, Human Resources and Workforce Management policies and procedures in respect of the local culture and business environment.

Ultimately, we are able to deliver exceptional services with unique value-add.

Customer Experience – CX

The concept of Customer Experience (CX) is generally considered to be the customers’ perception and related feelings from their interactions with your company and is of fundamental importance to the sustainability of a business.  Annette Franz, Chairman of the Customer Experience Professional Association (CXPA) highlights one of the major challenges with effectively managing Customer Experience is that most executives focus on meeting metrics instead of providing an Ideal Customer Experience.

At DirecOne, we have an acute focus on Customer Experience from our Chairman and CEO, throughout the organization to every employee. We have employed our Customer Experience strategy which considers both internal customers (our employees and clients) and external customers, via a variety of initiatives; all with the mutual objective of managing every customer’s experience. We consider our CX Strategy to be a journey and not a destination as it is constantly reviewed as we explore new ways to deliver and improve CX.

Our parent company possess a 36 year track record in delivering ICT solutions using best of breed partnerships with companies such as Microsoft, HP, Oracle, Cisco, Indra and SAS. Out of this ICT DNA were birthed sister companies which include ISPs, Telecoms Carriers, ICT infrastructure and platforms.

Technical teams operate across the group, including at DirecOne, facilitating the deployment of advanced technologies for speed and agility of execution, supportability and sustainability. We maintain a diversity of off-island fibre optic links, and are supported by our very own telecommunications carrier, forming the basis of our business continuity strategy and infrastructure which are unmatched in the industry.

It is DirecOne’s expertise in utilizing technologies to deliver contact centre solutions that has enabled us to provide exceptional service to some of the largest clients in the sector.

Technology, the Foundation of our Daily Operations

DirecOne’s operations are based on advanced communications technology which facilitates efficient, daily call center activities. DirecOne’s robust systems incorporate advanced features for data security and integrity, while maintaining scalability and flexibility.

  • Cloud based: Our systems are cloud based, ensuring that in the event of a natural disaster or damage to the facility, operations can be quickly relocated and migrated with minimal downtime and disruption to operations.

  • Premises based: We also maintain premises-based infrastructure  so that in the event of a disruption in internet connectivity, our operations may continue seamlessly.

  • Reporting: In order to ensure maximum responsiveness to client requests, we have implemented various mechanisms for data reporting and analytics which clients may readily access to review the performance of their accounts

  • Automatic Call Distribution (ACD) System: The ACD system queues and directs calls to agents with maximum efficiency, minimizing client wait time. Beyond the basic ACD systems, we incorporate Skills Based Routing, to ensure that calls are directed according to skill and priority.

  • Security: Client data and information are protected by several layers of security and best in class systems, including firewalls, advanced user authentication measures and policies and procedures to prevent unauthorized access to information.

All new recruits and agents receive extensive Computer Based Training (CBT) in the Customer Relationship Management (CRM) software used by agents on the floor. Ongoing coaching and assessment ensure that agents reach a minimum level of proficiency in both the software and procedures before being placed on active client accounts.

We are pioneers and leaders located in the Nearshore (The Caribbean) with over 20 years of experience in the industry.  Our Omnichannel Contact Center was one of the first of its kind in the region, at a time when outsourcing was still a novel concept in business strategy. As first-movers in the region, we possess a wealth of industry insights, and our strategies and management philosophies are tried, tested and true. Our success and longevity in the business is clear testament to our ability to innovate both in terms of our internal processes and the nature of services we provide, and our flexibility in meeting customer needs across a wide range of sectors.

Since our inception, we have grown our capabilities to design, develop and implement innovative and solid solutions to a myriad of international firms. Our clients have included Fortune 500 companies, regional entities and numerous locally based and indigenous firms. We offer an expansive portfolio of outsourced services including customer contact, fulfillment and marketing services, inbound and outbound e-commerce, telemarketing, customer service, helpdesk, data collection/reporting and CRM solutions.

Our commitment to excellence in Customer Experience and service delivery has created the base for our solid corporate reputation in the contact center industry.  At DirecOne, we continue to set ourselves apart by our passion for serving our customers, keen insights into the industry, leading edge technology, innovative solutions and formidable corporate foundation.

Our strength in the industry is only bolstered by our place within our parent company, the Gillette Group, a stalwart in Caribbean business for the last thirty-six (36) years. We are able to leverage cross competencies within our sister firms which span across Information Technology Solutions, Hardware and Software sales, entertainment, hospitality and manufacturing.

About Us

DirecOne is a premier, nearshore, omni-channel contact center with over 20 years of experience serving reputable Fortune 100 companies. At DirecOne, we understand the importance of delivering a professional experience centered around customer service and client loyalty.

By leveraging best-in-class processes and superior technology, we focus on delivering efficiency, performance, and quality gains to our clients. Our ability to deliver a strong performance when managing your customers’ experience directly impacts on your competitiveness, brand, reputation and profitability. Our business, as we see it, is to strengthen the relationship between our clients and their customers by incorporating our clients’ unique value proposition into our unparalleled Executive Leadership Team, skilled labor, and superb facilities (including work-from-home capabilities.) Our focus on service ensures that our clients consistently receive an exceptional customer experience, in every interaction. We are confident in our ability to meet your needs and exceed your expectations.

the-gillette-group

Partnership with The Gillette Group

Founded in 1984, The Gillette Group has been a stalwart in the Caribbean Business landscape for the last to thirty-six (36) years.
Information & Communication Technology (ICT) is the DNA of the group, which was founded with the launch of our flagship company, Computers and Controls Ltd, a leading IT solutions provider.
Guided by management’s philosophy of operating akin to a venture capital firm, investing in exciting and promising businesses, regardless of industry or sector, the Group now owns and operates pioneering and dynamic entities in a wide range of sectors including:

  • Offshore Manufacturing
  • Offshore Contact Center Management
  • Hospitality and Services
  • Land Development
  • Broadcast Radio
  • Entertainment
  • ICT Solutions
  • Internet Service Providers
  • Telecommunications Carriers

Our presence and position in a variety of sectors creates unique opportunities for synergies across industries and value chains.

The Company History - Mission and Vision of DirecOne

Mission and Vision

Our Mission:

To be the Nearshore Customer Contact Centre destination of choice throughout the Americas.

Our Vision:

To avail ourselves of the best management and expertise available in the Industry,

which will deliver the most efficient and effective campaigns that support your business strategy and provide the most profitable return on your investments by capturing the available market opportunities

by providing superior customer service that gives our clients quality assurance, dependability, flexibility and control

with the highest degree of Professionalism dedicated to achieving the highest standards of performance

aimed at solving problems by accepting responsibility and working together with our clients to identify the solutions

which are enabled and powered by relevant and cutting edge technologies.

Company History

2000 – ConnectOne Ltd of Toronto and the Gillette Group of Companies based in Trinidad and Tobago partner to form the first international call center in Trinidad and Tobago. Based in Chaguaramas, this call center had an initial capacity of 288 seats per shift, and operating two (2) shifts per day.

2002 – DirecOne partners with Accent Marketing Services of the United States to handle Third party Verification (TPV) for their Fortune 100 clients

2003 – DirecOne moves to 24/7 operations at their primary call center base

2003 – Launch of bilingual services (English/Spanish) to improve customer service for TPV to Fortune 100 clients in the United States

2004 – DirecOne and Accent embark on a Joint Venture initiative to expand operations by 1000 agents to provide customer care services for Sprint

2005 – Doors to DirecOne’s second call center in the heart of Port-of-Spain are opened and operations commence with 250 seats and possibility for expansion to 300 seats on site.

2007 – DirecOne becomes a provider of Customer Service Consultancy and Training for local and regional clients initially with the Financial Service Sector.

2009 – Kenwin COPC, exclusive representatives of COPC Inc and its management model in Latin America, validated DirecOne’s Management Team, our execution of Industry Best Practices and Processes and our focus on Quality and Customer Experience. COPC Inc. consults with leading brands regarding all customer experience operations, including quality, vendor management, and strategic sourcing.

2010 – DirecOne celebrates 10 Years of Service Excellence.

2011 – Partnership with a national Disaster Management and Relief agency with commitment for strategic support during isolated and national disasters.

2013 – Aligned with newly established national investment promotion agency as Subject Matter Experts for BPO and Contact Center industry.

2015 – DirecOne celebrates 15 Years of Service Excellence.

2017 – Caribbean Export and CAIPA (The Caribbean Association of Investment Promotion Agencies), the only recognized regional investment promotion bodies, invited DirecOne to their 1st annual Caribbean BPO event – Outsource to the Caribbean.

2019 –DirecOne signs on as regional reseller for CRM, UCaaS and Contact Center software such as NICE inContact, Five9, GENESYS and others.

2020 – DirecOne celebrates 20 Years of Service Excellence.

2020 – DirecOne responds to COVID-19 and maintains Business Continuity for all its clients without disruption.

Trinidad and Tobago

Trinidad and Tobago – The Ideal Nearshore Destination

•  Trinidad and Tobago is located in close geographical proximity to North America with several daily flights to North America, South America and Europe.

•  Located outside of the hurricane belt.

•  The United Nations (UN) ranked Trinidad and Tobago as the “Happiest” Caribbean country to live in its 2018 World Happiness Report.tntd1

•  Highly educated, English-speaking workforce:

•  Labour force of approximately 640,000

•  Neutral accent and cultural affinity to US culture

•  Over 7,600 persons graduate with a university degree every year

•  Well-developed, reliable and competitive telecommunications infrastructure with:

•  Five (5) broadband service providers (ISPs); Two (2) 4G mobile operators

•  Mobile penetration of 160%

•  An overall ranking of 49 (out of 137) on the Technological Readiness Index

•  Host of incentives for investing in Trinidad and Tobago, including Free Zones and tax exemptions.

•  Due to the abundance of Natural Gas, our power generation capabilities are second to none in the Caribbean

•  Competitive labour costs – favourable wage rates compared with other Caribbean markets.

• High levels of underemployment: as an energy based economy with strong emphasis on capital intensive projects, many citizens are employed in non-productive, state funded programmes and are actively seeking new career opportunities in which they can grow and progress. The labour pool available to the BPO sector is therefore sizeable and attractive.

• Strong democratic tradition with stable political and industrial relations environments.

•  Forecasts indicate positive economic growth in the short to medium term: the IMF projects continued positive GDP growth for Trinidad for 2020 and 2021.

• Keen government focus on education, data protection and telecommunications infrastructure development as embodied in the Government’s Strategic Plan for development.

• Rare combination of the idyllic Caribbean environment – beautiful beaches and warm weather year-round – and a bustling, thriving economy with highly developed industries and business facilities.

About us

DirecOne, a dynamic full capability Omnichannel Contact Center providing integrated Customer Experience and management solutions to clients across the globe. We are pioneers and leaders located in the Nearshore (The Caribbean) with over 20 years of experience in the industry. Our commitment to excellence in Customer Experience and service delivery has created the base for our solid corporate reputation in the contact center industry.

#74 Independence Sq. Port of Spain, Trinidad and Tobago, W.I.

Contact Information

US: +1 3472523740  Email: [email protected]

TT: +1 868.623.9261   |    TT: +1 868.625.9977    |    Fax: +1 868.623.0014